Technology
WE OWN THE PLUMBING.
The point is not that we have a demand-side platform. The point is that we can operate closer to the actual media transaction than an agency wholly dependent on third-party buying infrastructure.
01
DEMAND SIDE
The buying side: real-time bidding, dynamic optimization, targeting and analytics, with fraud controls and brand safety built in rather than bolted on.
02
SUPPLY SIDE
The selling side: inventory management across channels and formats, real-time auctions, reporting and yield optimization, with ad quality controls of our own.
03 — Both sides of the transaction
Most agencies only ever learn buying. This organization has institutional knowledge of buying, selling, monetization, yield, demand and supply. We understand media from both sides of the transaction. Most agencies only ever see one.
04
CUSTOM MEDIA & TECHNOLOGY
For clients whose problem cannot be solved by buying media alone.
White-label search experiences built for companies with large user bases of their own. Branded start and engagement pages for telecommunications providers, internet providers and media organizations. Search syndication and monetization programs behind both.
Owning this infrastructure is never a requirement. Outside platforms and publishers win the line whenever they are the better answer, and you are told which is which before a plan runs.
WHERE DOES YOUR CURRENT AGENCY HAND YOU OFF TO SOMEONE ELSE?
That is usually where we can help.
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