Independent media agency
TELL US WHAT YOU'RE TRYING TO DO.
Everything else, the channels, the data, the technology, the buying, is downstream of the answer.
Bring us the problemWhat most agencies open with
What's the budget?
Which channels do you want?
Which platforms are you on?
Have you tried connected TV?
What we open with
WHAT DOES THE BUSINESS NEED TO DO THIS YEAR?
Grow share. Lower acquisition cost. Enter a category. Fill stores. Find buyers you have never reached. The media plan is an answer to that, and it is worthless before it.
Everything we can put behind an answer
Media strategy and communications planning. Paid search, and the search inventory that sits outside the major engines. Paid social. Programmatic, bought on our own demand-side platform or anyone else's. Display and native. Online video, streaming and connected TV. Audio, television, radio, out of home. First-party search intent and contextual intelligence. Affiliate, commerce content and publisher partnerships. Attribution, incrementality and brand lift.
Channel agnostic. Capability rich.
The part other agencies rent
WE OWN THE PLUMBING.
A demand-side platform. A supply-side platform. A search marketplace. Intent data. Contextual technology. Video and connected TV supply. Commerce and publisher relationships. Not partnerships, infrastructure.
- 01 Demand-side platform
- 02 Supply-side platform
- 03 Search marketplace beyond the engines
- 04 First-party search-intent data
- 05 Premium video and connected TV supply
- 06 Affiliate and commerce relationships
- 07 Publisher and monetization infrastructure
- 08 Custom and white-label search technology
We understand media from both sides of the transaction. Most agencies only ever see one.
WE OWN CAPABILITIES. WE DON'T FORCE THEM.
Disclosed, in writing
Whenever a plan uses affiliated media or technology, you are told before it runs, and told what it costs.
Open architecture
Outside platforms and publishers win the line whenever they are the better answer. That is most of the reason to hire us.
Your data is yours
During the relationship and after it. Every media decision can be explained on request, down to the placement.
THE WORK
Business problems first. Media second.
[Category] · [Client]
[THE PROBLEM, IN ONE LINE.]
Problem, insight, strategy, activation, outcome. Five beats, every time, so you can see the thinking and not just the number.
[00%]
[Outcome]
[00%]
[Outcome]
[Category] · [Client]
[THE PROBLEM, IN ONE LINE.]
Nothing appears here until the claim, the client's permission and the arithmetic behind the number are all confirmed.
[00x]
[Outcome]
[00%]
[Outcome]
SO — WHAT ARE YOU TRYING TO DO?
Send the problem, not the brief. If media is the wrong instrument for it, we will tell you that instead.
Start a conversation [hello@mediajones.com]