Data & Intelligence
WHAT THEY'RE READING. WHAT THEY'RE LOOKING FOR.
This is the part of the agency other independents cannot rent. Two signals, both ours to see, combined into one intelligence layer.
01 — First-party search intent
SEARCH DATA WE DID NOT RENT FROM A COOKIE.
Consented, first-party onsite search data, not a dependence on third-party cookies that are disappearing whether a plan is built around them or not.
It captures intent close to the moment someone is actually considering something, and we use it to build and expand audiences rather than guess at them from demographics alone.
This is an intelligence layer that runs across the agency. It informs planning, search, contextual and display campaigns alike. It is not a separate advertising product with its own line item.
02 — Contextual intelligence
READS THE PAGE. NOT JUST THE KEYWORD.
Technology that reads text, images, audio and video to understand the actual environment an ad is about to appear in, then combines that reading with our first-party signals.
Keyword matching and blocklists guess at a page from a word list. This looks at the content itself, so a plan can target a genuine environment rather than a proxy for one, and avoid the false positives and false exclusions that come with guessing.
The combination
Understanding what someone is consuming, and understanding what they are looking for, are two different signals. Together they outperform either one alone.
The scale figures behind this platform are being consolidated into a single approved fact sheet before publication.
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SEE WHAT THE INTENT DATA WOULD FIND.
Bring us the audience question. We will show you what the signals actually say.
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