[Open with the problem the piece is arguing against: a common assumption in the category that no longer holds, stated plainly, with no throat-clearing.]
[Explain the mechanism in plain language before any technology name is introduced. No acronym appears before the value it delivers has been stated in words.]
[SUBHEAD: THE PART OF THE ARGUMENT THAT TAKES A POSITION.]
[Where this breaks down in practice, and what a marketer should watch for before trusting a contextual claim at face value.]
[A single sharp line that compresses the argument, the kind a reader would screenshot.]
[Close with what this means for how a marketer should act differently this quarter, not a call to book a meeting.]