[Open with the problem the piece is arguing against: a common assumption in the category that no longer holds, stated plainly, with no throat-clearing.]

[Explain the mechanism in plain language before any technology name is introduced. No acronym appears before the value it delivers has been stated in words.]

[SUBHEAD: THE PART OF THE ARGUMENT THAT TAKES A POSITION.]

[Where this breaks down in practice, and what a marketer should watch for before trusting a contextual claim at face value.]

[A single sharp line that compresses the argument, the kind a reader would screenshot.]

[Close with what this means for how a marketer should act differently this quarter, not a call to book a meeting.]